We do not have a clear direction or vision of our future grown |
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| We have a clear direction or vision of our future growth |
We have not communicated any clear direction or vision for our future growth to management or employees |
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| We have communicated our direction and vision to our management team and employees |
Our marketing materials don't accurately tell our story |
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| Our marketing materials tell our corporate story effectively and engage prospects quickly |
We are not clearly differentiated from our competition. Our prospects don't know how we are different |
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| Our unique selling proposition clearly differentiates us from the competition |
Our target audience is not clearly identified. We don't know who our most profitable clients are |
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| We have a laser focus on our ideal and most profitable customer and what types of products, services and information they want |
We do not have a functional and effective marketing system in place |
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| We use a highly functional marketing system that generates significant results |
We don't have a system to gather and track referrals |
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| We have a formal program in place to gather, track and recognize referrals |
Our marketing activities are reactive and ad hoc |
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| Our marketing activities are strategic and aligned with our business goals |
We are not using Web 2.0 or public relations strategies |
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| We utilize a variety of marketing activities that include social networking, Web 2.0 and public relations to generate new business |
We can't predict our sales or forecast our revenues accurately |
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| Our sales revenue can be accurately forecasted which improves our cash flow predictions |
The marketing activities that used to build our business aren't working anymore |
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| We are consistently layering our marketing activities in order to strengthen the relationships we have with clients |
The higher our revenues, the more hours I'm working |
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| Our business and marketing system is highly automated which allows me to enjoy more time away from the office |
We don't have a written business plan |
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| We have a written business plan |
We are wasting time and money on activities which aren't aligned with our business plan |
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| Our time and money is spent on activities that are clearly aligned with our business plan |
We have no tools or systems for tracking results |
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| We have effective tools and systems in place to track results |
We are not reaching our goals |
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| We are reaching our goals consistently |
