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I need to choose my marketing programs! • Image and Branding Image and Branding– Yes you can charge more! We will review your products and services, your pricing strategy, and your current branding and conduct customer research. We will provide a revamped brand identity package, value proposition, a core message and product/service packages that customers will not only be happy to pay more for, they will want to pay more for. Web site and SEO– You love your brand and you know who you are targeting, but you want to beef up your web presence. We will audit the efficiency and SEO of your site and do competitive research. Then we will provide, as needed, a new site that is optimized for search (including new advances in video for SEO), downloads and other tools to gather prospect information and links to relevant social media tools. We will also install Infusionsoft marketing automation software to capture and manage your leads and outbound programs. The fee includes all design, copy and production and 30 days of Infusionsoft for free. Advertising and Public Relations– Don’t just create awareness; ensure qualified prospects know, like and trust you. Invest in the classic solutions of traditional advertising, public relations, media coverage, events and promotions. We will create print and broadcast ads that actually work; plan and manage your media purchases; create relationships with relevant consumer and trade media outlets; and create and manage events and special promotions. This program is broken down into four modules. You may choose one or all, depending on the needs of your business plan. Pre-requisite: strong branding and differentiation strategy, a sustainable high quality web presence and purchase of Infusionsoft marketing automation software license (first 30 days are free). Module 1. Advertising: powerful, basic print ad template in two sizes, with copy and design and up to 12 variations on the basic theme to cover seasonal and promotional needs, plus three bonus radio scripts. Module 2. Media: research and plan 12 months of newspaper, magazine, radio, outdoor, and directory advertising to fit your goals and budget; place the ads and monitor the budget; ensure all media billing is accurate; negotiate added value deals and price reductions. Module 3. Public Relations: create a database of media outlets and influential reporters and personalities; generate a 12-month program of special articles and media releases; create opportunities for media coverage and interviews; create an article library and place articles in on-line sites; manage budgets and report. Module 4. Events and Promotions: create and manage up to three special events and promotions, including on-site or in-store events, radio remotes, in-store merchandising and display, partner promotions, contests and sweepstakes; brief advertising and PR team on communications needs; manage budgets and report. Direct Marketing Lead Generation– There’s more business out there! We will research your current clients and identify who your Ideal Clients are. Then we will create and execute a lead generation program of outbound mail, email and special promotions. This is a three-month minimum program that you can choose to extend month to month. We will quote all out-of-pockets for your approval prior to execution. Pre-requisite: sustainable high quality web presence and purchase of Infusionsoft marketing automation software license (first 30 days are free). Client Upgrade– Don’t leave money on the table! We will research your current clients and identify where you can up-sell and cross-sell. Then we will create and execute a client upgrade and referral program of outbound mail, email and special promotions. This is a three-month program (minimum) that you can choose to extend month-to-month. We will quote all out-of-pockets for your approval prior to execution. Pre-requisite: sustainable high quality web presence and purchase of Infusionsoft marketing automation software license (first 30 days are free).
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